AI Native Services · Sports · Entertainment · Music

We build what we recommend

Northstand is an AI-native advisory firm for sports, entertainment and music. Intelligence, strategy and execution - delivered as working tools your team operates from day one, not decks that gather dust.

Assets operational
Day 1
Value-to-fee benchmark
3:1
Events tracked live
55+
Rights-holder profiles
25+
Experience across
England RugbyPremier LeagueLaLigaEA Sports FCRiot GamesFormula 1
PLUS WORLD RUGBY · RFU
PRIOR EXPERIENCE, NOT ENDORSEMENTS

Intelligence. Strategy. Execution.

Three pillars, one principle: every engagement leaves behind operational assets your team owns - not a report about them.

AI Native Services

Traditional consultancy ends when the engagement does

The thinking leaves with the consultant. We work differently: every Northstand engagement leaves behind operational assets - built at AI-native speed, owned and run by you.

Valuation
Engines
DEAL & PORTFOLIO MODELLING
Intelligence
Consoles
LIVE MARKET & RIGHTS DATA
Portfolio
Dashboards
COMPARISON & PIPELINE
Go-to-market
Playbooks
FRAMEWORKS & ASSETS
Proof point

Six deals,
one valuation engine

For a global beverage brand we built a portfolio valuation engine covering six live partnerships - airline, snow sport, rugby union, culture, media and fitness - with a comparison dashboard the client team runs themselves at every renewal.

Partnerships modelled
6
Client-operated from
Day 1
Execution
The engine, not the deck
PORTFOLIO VALUATION · 2026
Sports
Rights, teams & athletes
GLOBAL
Entertainment
Gaming, culture & content
GLOBAL
Music
Tours, festivals & artists
EU + US

Latest insight

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